Firestarter Masterclass

Firestarter Masterclasses – Learning Beyond the Stage

The Firestarter experience goes further this year!

For the first time, Day 2 of Firestarter introduces two exclusive masterclass sessions, led by internationally recognized experts.

These sessions are designed for professionals who want more than inspiration – they want practical frameworks, real insights, and tools they can apply immediately.

Ian Golding

Global Customer Experience specialist and Certified Customer Experience Professional (CCXP)

Ian is one of the world’s leading voices in Customer Experience. With over 20 years of experience in business transformation and CX strategy, he has worked with organizations in 60+ countries, helping companies turn customer experience into a real business capability.

At Firestarter, Ian will guide participants through the evolution from Customer Experience (CX) and Employee Experience (EX) to Experience Management (XM) and explore how organizations can build truly customer-centric strategies.

Antoni Lacinai

Global keynote speaker and leadership communication expert

Antoni has delivered keynotes and masterclasses in 30+ countries, helping leaders strengthen communication, trust, and collaboration inside their organizations. He is also the author and co-author of 14 business books on leadership and communication.

In his Firestarter masterclass, Antoni will explore The Three Communication Superpowers and show how leaders can use communication to create trust, reduce friction, and spark engagement within their teams.